Make a pledge. Bring a friend. Show up together.
PledgeUP replaces streaks and notifications with the people who already care about you. They see when you show up. They notice when you don't. And tomorrow, you go again.
Make your first pledge → Make your first pledge →100 people in beta. Built with them, not just for them.
[Check-in metric placeholder — replace before launch]
You've already tried this.
Downloaded the app. Customised the habits. Hit a 14-day streak. Felt great.
Then you missed a Tuesday.
The counter reset to zero. The badges went grey. And three days later, you deleted it. Again.
That's — what, three apps? Four? At roughly eight weeks each, you've spent the better part of a year rotating through tools that all had the same design: you, alone, staring at a screen, trying to willpower yourself into consistency.
Here's the thing nobody built for: the moment you don't feel like it.
The ones that stick have a person attached.
Think about the habit you actually kept. The gym buddy. The study partner. Your mate who texted "done" every morning.
The pattern is always the same: someone real was paying attention.
70%
With a friend.
35%
Alone.
That's not a marginal difference. That's the gap between something that sticks and something you delete by March.
PledgeUP is built around that gap.
Four steps. That's it.
Create Pledge Screen
01
Create your pledge
Pick your commitment and set a timeframe. Running three times a week. Reading before bed. Whatever matters to you.
Set Rules Screen
02
Set the rules
Choose how you want to check in — photo, GPS, timer, step count, or just your word. You decide what counts.
Invite Friends Screen
03
Bring your friends and family
Invite people as participants or referees. Participants pledge alongside you. Referees verify your check-ins. You decide the shape.
Check-In Screen
04
Show up and check in
PledgeUP tracks consistency, not perfection. Nothing resets to zero. Miss a day? Cool. We go again tomorrow.
Check in your way.
Different habits need different proof. Pick what fits.
Photo
Snap a gym selfie. Show the meal you prepped. Proof you were there.
GPS
Arrived at the gym? Ran your usual route? Your location is your check-in.
Timer
Start the clock. 20 minutes of meditation. 15 minutes of stretching. Time spent is proof enough.
Steps
Syncs with Apple Health. Hit your step count and it counts automatically.
Timelapse
Capture your morning yoga or cooking session in a few seconds of video.
Your word
Didn't vape today. Was in bed by 10. Some habits can't be photographed. We trust you.
It's Wednesday. Your mate just checked in with a photo from the gym. You were going to skip today.
Now you're lacing up your shoes.
That's it. That's the whole product. Someone you care about is paying attention, and it changes what you're willing to do.
Josh
Just now
Checked in
Your friends are the mechanism.
When you tell someone you're going to do something — a real person, not an algorithm — the commitment carries different weight. Not because of guilt. Because being seen changes what you're willing to do.
That's what PledgeUP is built around.
You make a pledge. You invite the people who already care about you. They see your check-ins. They know when you showed up. They know when you didn't. And tomorrow, you go again.
Just your friends. The ones who'd ask "how'd the run go?" without making it weird if you skipped it.
What people are saying.
"My mate and I pledged to run 3x a week. We're 6 weeks in and I haven't missed once."
"I deleted three habit apps last year. This is the first one that actually changed what I do."
"The referee thing is genius. My sister doesn't even run but she holds me to it every morning."
Win either way.
We're building charitable stakes — a way to pledge to a cause you care about alongside your commitment. Honour your pledge, you've built the habit. Miss it, and something good still happens.
PledgeUP never touches the money. It goes straight from you to the cause.
- + You've deleted at least one habit app (probably more) — not because you gave up, but because it gave up on you
- + You know yourself well enough to know you need someone in your corner, not a counter that resets when you're human
- + You have friends who'd actually check in on you if there was an easy way to do it
- + You'd rather make real progress quietly than perform fake progress for an algorithm
- - You want a solo tracker with counters and reset mechanics
- - You're looking for a fitness coach or guided programme
- - You'd rather go it alone
FAQ
It starts with you, but it ends with others.
You already know what you want to do. PledgeUP gives you a reason — and a person — to actually do it.
Your feedback shapes what we build next. Every beta tester is a co-builder.
You're in. We'll be in touch.